Web Advertising specifications

The standards and technical IAB recommendations regarding Web Advertising were developed together with the advertising direction and publishers, who strive to simplify the various steps in the creation, production and distribution process.

Key standards - Universal Ad package

Name Size in pixels
(Width x Heigth)
Max. weigth (kB)
Leaderboard728 x 9040 kB
Medium Rectangle300 x 25040 kB
Wide Skyscraper160 x 60040 kB
Button180 x 15040 kB

Download the technical specifications for Web Advertising here.