Web Advertising specificaties

The standards and technical IAB recommendations regarding Web Advertising were developed together with the advertising direction and publishers, who strive to simplify the various steps in the creation, production and distribution process.

Key standards – Universal Ad package

Name Size in pixels
(Width x Heigth)
Max. weigth (kB)
Leaderboard 728 x 90 40 kB
Medium Rectangle 300 x 250 40 kB
Wide Skyscraper 160 x 600 40 kB
Button 180 x 150 40 kB

Download the technical specifications for Web Advertising here.