Web Advertising specificaties
The standards and technical IAB recommendations regarding Web Advertising were developed together with the advertising direction and publishers, who strive to simplify the various steps in the creation, production and distribution process.
Key standards – Universal Ad package
|Name||Size in pixels
(Width x Heigth)
|Max. weigth (kB)|
|Leaderboard||728 x 90||40 kB|
|Medium Rectangle||300 x 250||40 kB|
|Wide Skyscraper||160 x 600||40 kB|
|Button||180 x 150||40 kB|
Download the technical specifications for Web Advertising here.